Helping you get unstuck


​This approach to writing and communications works because it addresses the three main reasons people get stuck. 

Our brains work in different ways

Whether you think of this in terms of right brain vs left brain, heart vs mind, or blending with parts, we humans are a rainbow of diversity in which one size does not fit all. Just because you are struggling with messaging doesn’t mean there is something wrong with you. When it comes to learning, individualized attention that caters to individual learning styles and paces is vital. 

Mastery is gained when we understand intention

While step by step instructions are adequate for making a muffin, they just don’t suffice for marketing, especially in this content saturated world. Diving beneath rote steps and strategies to the intention behind them melts away confusion and overwhelm and fosters true understanding. From understanding arises the mastery needed to apply the skills to your unique and continually evolving circumstances.

Truly standing in your client's shoes is humbling and hard

Talking to a client avatar is relatively easy, but people can feel when they are being talked at versus really being seen. The hard work of authentic communications is to get up from behind the desk, walk around to the other side, and sit beside the potential client. Not to solve their problems with our modality, but to live in their reality through borrowing their shoes. This 180 degree change of perspective is disorienting. It takes effort and humility. It is not for the faint of heart. Yet it is required for your prospective clients to really feel they can trust you and invest in a relationship with you and your work. Once you really get this reorientation, your messaging becomes so much easier and far more effective. 
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A few more beliefs are blended in to really make this work:

There is no right way to do this
The key to effective messaging is to find the frequency of your unique heart and allow your messaging to resonate that vibration out. While there are principles underlying messaging, sales and marketing, how they are expressed is all about your authentic self.
Your marketing can heal
The way you interact with prospective clients through your messaging and communications is the starting point of the healing process of working with you. When they feel seen, witnessed in their struggles, and fully accepted without judgment they can start to put down the burden they have been carrying and begin to relax, trust, and heal. 
Marketing is a conversation, and relationships take time
Business communications are a one-to-one private conversation you are having with someone who needs your help and is just on the other side of the screen. Trust, safety and connection are the foundation of relationships and they take time to develop. So marketing and sales are a slow and gentle progression. 
Gaslighting is only for the stage
Authentic marketing and communications are free from hype and manipulation. Ethical marketing respects the autonomy, dignity, agency, and integrity of the individual.
Owning this skill is bedrock
Becoming proficient with messaging and the principles that underly it can be the lifeblood of your business. In a world where we increasingly interact digitally and engage with artificial intelligences the businesses that stand out are the ones whose messaging resonates with authenticity and humanity. 

​Allow me to accompany you on your journey to clear and confident communications.

Regular articles and tips on communicating with heart and clarity. 

If this sounds good, but you are wondering
if I will be able to help with your brain, your knotted jumble of ideas...