The problem is not your writing.
But the problem shows up in your writing.
The reason why even heart-centered marketing can be dis-heartening is because the way in which it is taught fails to support us through the actual process of learning and application of the principles and techniques into a new skill. In other words, they drop the ball.
Most courses and books focus on telling you the ‘how to’, along with some general concepts and perhaps guiding you through a series of questions to ask yourself. But learning a skill is not just about being told ‘how to’ or getting a hazy idea about how the principles might apply for your business.
True learning is gained through experimenting, receiving feedback, then refining and trying again. True learning is an iterative process.
Helping you get unstuck
This approach to writing and communications works because it includes the three vital elements to finding clarity and ease in your messaging and marketing.
A trusted guide is key to learning new skills
Without a guide we stumble around and can even go in the wrong direction. While we can get where we want to go eventually, it takes quite a while.
Receiving feedback and mentoring from a trusted guide is key to finding ease with the application of new skills.
Being accompaniment through the learning process by a trusted companion who knows what questions to ask to elicit both your personal understanding and alignment with your heart changes everything. Individualized instruction can help to make sense of over simplified or over complex and often contradictory teachings while taking into account your unique learning style and pace.
Receiving feedback and mentoring from a trusted guide is key to finding ease with the application of new skills.
Being accompaniment through the learning process by a trusted companion who knows what questions to ask to elicit both your personal understanding and alignment with your heart changes everything. Individualized instruction can help to make sense of over simplified or over complex and often contradictory teachings while taking into account your unique learning style and pace.
Mastery is gained when we understand intention
While step by step instructions are adequate for making a muffin, they just don’t suffice for marketing, especially in this content saturated world.
Diving beneath rote steps and strategies to the intention behind them melts away confusion and overwhelm and fosters true understanding. Then from understanding arises the mastery needed to apply the skills to the unique and continually evolving circumstances of your business.
Diving beneath rote steps and strategies to the intention behind them melts away confusion and overwhelm and fosters true understanding. Then from understanding arises the mastery needed to apply the skills to the unique and continually evolving circumstances of your business.
Ease flows from Alignment
Most of the doubt and exhaustion in writing comes from not yet finding alignment. Just like the uncomfortable experience of a tire out of alignment. There is a wobbly misalignment between a technique and your heart or the heart of your ideal client.
When your messaging lacks authentic resonance the kind of people you really want to work with can feel it. But finding alignment is hard and scary and stymies most of us at some point.
We have been taught to be blind to or discount our authentic heart. And the way our human brains work simply makes it difficult to completely stand in the client’s shoes.
But when the alignment happens, everything changes. Your marketing and messaging starts to flow with ease and even kindles a sense of fulfilment in your work.
When your messaging lacks authentic resonance the kind of people you really want to work with can feel it. But finding alignment is hard and scary and stymies most of us at some point.
We have been taught to be blind to or discount our authentic heart. And the way our human brains work simply makes it difficult to completely stand in the client’s shoes.
But when the alignment happens, everything changes. Your marketing and messaging starts to flow with ease and even kindles a sense of fulfilment in your work.
